Post by account_disabled on Mar 7, 2024 3:23:53 GMT -5
Loyalty , transforming an occasional customer into a regular customer, thus increasing customer lifetime value. Storytelling, marketing and business communication Even before writing - and marketing - was invented, it was stories, passed down orally, that constituted the common heritage and were repositories of collective knowledge. In short, since man has existed, stories have existed , which therefore also have an evolutionary value and it is the act of narrating that is constitutive of man for his very faculties of thought, imagination and obviously speech. In short, there will always be a pressing need for man to construct and narrate stories , despite the changes in the ways in which they are constructed, preserved and narrated.
If stories are the heart of human Greece Telegram Number Data communication, learn more about how they can revolutionize your business at the Storytelling Festival 2024 . Join us! This principle has been well understood and adopted by the world of marketing and corporate communications . In fact, terms such as content marketing and storytelling marketing are now common in the strategies of companies of any size and type: from multinationals to small businesses as described in our article on content marketing for SMEs . When to use storytelling to tell and communicate your company? So when is it necessary to use storytelling to tell and communicate your business?
There is no single answer because there are different aspects and information that a company could, or rather should, communicate and there is no best or worst scenario in which one can choose to use storytelling to narrate a company. Any brand, small or large, has, or should have, a story to tell , a reason for being on the market and a story behind its products and services. Even a more established brand still needs to tell its story, and it can do so by sharing data and insights with its customers through data storytelling . All this must be known by the target to which it is addressed and shared with it from a lead generation perspective, but also by potential employees and collaborators (Employer Branding) to also communicate about the company what type of workplace it is, and what corporate philosophy it pursues, but always in a realistic way and without constructions that do not correspond to reality.
If stories are the heart of human Greece Telegram Number Data communication, learn more about how they can revolutionize your business at the Storytelling Festival 2024 . Join us! This principle has been well understood and adopted by the world of marketing and corporate communications . In fact, terms such as content marketing and storytelling marketing are now common in the strategies of companies of any size and type: from multinationals to small businesses as described in our article on content marketing for SMEs . When to use storytelling to tell and communicate your company? So when is it necessary to use storytelling to tell and communicate your business?
There is no single answer because there are different aspects and information that a company could, or rather should, communicate and there is no best or worst scenario in which one can choose to use storytelling to narrate a company. Any brand, small or large, has, or should have, a story to tell , a reason for being on the market and a story behind its products and services. Even a more established brand still needs to tell its story, and it can do so by sharing data and insights with its customers through data storytelling . All this must be known by the target to which it is addressed and shared with it from a lead generation perspective, but also by potential employees and collaborators (Employer Branding) to also communicate about the company what type of workplace it is, and what corporate philosophy it pursues, but always in a realistic way and without constructions that do not correspond to reality.